APOLLO HOTEL - AMSTERDAM

Apollo Hotel launched a new social media strategy defined by expensive, geometrical, and characterful. I translated these values through light, technique, and creative direction, shaping them into a cohesive photographic narrative. These values were translated into interior imagery with a subtle human presence, focusing on intimate moments such as waking up, unwinding, escaping, and taking a coffee break. Knowing my way of working, the client trusted me to introduce surprise elements and additional creative ideas, allowing the story to evolve beyond the initial brief.